In 2022 heb ik meegedaan met de Young Cannes Lions en een inzending gedaan voor Unesco.
De Briefing
How can we involve youngsters to spot ways to fight racism in their everyday lives, and share these ideas with the world in a (social) video?
These video’s become part of an online ‘roadmap towards a world without racism’ for youngsters, on online social platforms. We can all make a huge impact and change society by being actively anti-racist in our everyday lives.
Het concept: UN.iversity Against Racism
UNESCO opens the UN.iversity Against Racism:
The first social media driven university that is completely running on globally crowdsourced online video’s, instead of science, longreads and boring professors.
Everyone can be a professor or student for free here, by uploading a lesson-video or by raising their hand for a question in a video. Always accompanied by #IAmAntiRacist.
This way we create a global community of youngsters willing to educate themselves and others about anti racism. A community willing to listen and who believes their voice can make a big change.
Het final deck vind je hier.
